Beauty in all simplicity

CHADO is a pioneer brand thanks to the composition of natural and non-toxic makeup-care products. We work with innovative formulas, textures and pigments to offer the best of beauty to all women, with quality and efficiency.

A word from the Founder & CEO

"My first years in Geneva were imbued and inspired by those I love, the days, the emotions, the smells. My father, a chef, would take me on a journey in his pots and pans. He was authentic and true to his beliefs. He taught me important lessons: always be curious, love life, work, and take care of your family. I have always loved creating, drawing, being in nature and inventing new recipes with local products and authentic ingredients. My beauty routines remind me of the aromas of my childhood. In 2015, I chose to direct my work solely towards creation...That is how CHADO, a contraction of the two first names of my daughter Charlotte-Dolores, was born. I wanted to take care of you, of us, and accompany you in your daily beauty routines, only with the essential: we are our choices. I believe the simpler the better and the products I have created focus on the essential: easy gestures, warm and reassuring scents, natural ingredients for beauty in all sincerity."

- Sylvia Rossel

Discover the magic of natural beauty with CHADO.

At CHADO, we believe that beauty should be as natural as it is effective. That's why we're proud to introduce our range of natural makeup and skincare products, carefully crafted to enhance your beauty without compromising on quality or ethics. Our main ingredient is the PhytoCellTec Malus Domestic,abiotechnology created from the « Uttwiller Spätlauber » an old Swiss Apple variety. It contains plant stem cells which increase the vitality and longevity of epidermal stem cells and slow down their ageing.

Our natural makeup collection includes silky foundations, velvety lipsticks, and pigmented eyeshadows, all enriched with nourishing ingredients. Our skincare range features gentle cleansers, hydrating moisturizers, and potent foundations, promoting healthy, radiant skin.

Unlock Your Natural Beauty with Our Cruelty-Free Makeup and Skincare Collection!

Discover Our Premium Skincare Collection

Transform your skincare and makeup routine with CHADO's exquisite products, designed to nurture and enhance your skin's natural beauty. We deliver unparalleled quality and visible results.

Indulge in our premium skincare essentials, from gentle cleansers to potent moisturizers and sumptuous foundation. Each product is crafted with the finest ingredients and backed by cutting-edge research to address your unique skincare concerns.

Say goodbye to dull, tired skin and hello to a radiant, youthful complexion. Whether you're dealing with fine lines, dehydration, uneven tone, or seeking a healthy glow, we have the perfect solution.

Our products nourish, hydrate, and rejuvenate your skin, leaving it soft, supple, and revitalized. With our commitment to sustainability and ethical practices, you can feel good about choosing CHADO.

Experience the difference and unlock the secrets to beautiful, radiant skin. Shop our premium collection today and embark on your journey to skincare excellence. Embrace your natural beauty with CHADO.

Eyebrows: Give balance to the face

CHADO is born from this firm conviction: eyes are the window to the soul. Eyebrows, therefore, which frame your eyes and give balance to the face must sublimate your gaze. For daily makeup to remain a real moment of pleasure, CHADO offers women the necessary resources to achieve a natural and elegant makeup look, allowing them to accentuate their natural beauty, thus strengthening their self-confidence.

CHADO offers a range of dedicated, easy-to-use formulas and accessories for you to master the gestures of professional makeup at home.

Makeup emphasizes and reinforces facial expressions. While remaining natural, it will sublimate a woman's beauty by highlighting the face's assets and focusing on the true expression of her inner self.



Looking for some makeup and brow inspiration? Use the hashtag and see how others are using our products