Printemps de la beauté

Established in a magnificent historical building from 1865 located at the heart of Paris, Le Printemps is an institution among the greatest department stores. They offer the best in luxury brands, fashion and beauty.

To reinforce their dominant position as an inescapable place for beauty in the French capital, Le Printemps opens its new Concept Store, Printemps de la Beauté, located 61 rue Caumartin in the 9th arrondissement.

This unprecedented concept spreads over 3000 sq. meters on 3 floors and embodies Le Printemps’s innovative and edgy approach.

CHADO is honoured to have been selected among the New brands of this iconic place to offer exclusive experiences around the make-up and care of the eyebrows.

Public opening is set for September 14th. Before that print press and digital influencers will be able to discover first-hand the CHADO Brow Bar, an intimate concept to give structure to the eyebrows and reveal a perfect natural look.