Beauty in all its simplicity

CHADO is a brand that loves life, nature and animals. For this reason, we are against the use of any ingredients that have been tested on animals. To respect and protect the epidermis of each of us, our products contain no paraben or TEA.


CHADO is a pioneer in natural & non-toxic make-up and care ingredients. We work on innovative formulas, textures and pigments to offer the best of natural beauty, with quality and efficacy. Our main ingredient is the PhytoCellTec Malus Domestica, a swiss bio-technological process made from the Uttwiler Spätlauber, an ancient Swiss apple. This active ingredient increases the vitality and the longevity of epidermal stem cells, slowing down their ageing process.

A few words from the creator

“My first years in Geneva were impregnated and inspired by those I love, emotions, and smells. My father, a chef, made me travel in his pots. He was authentic and true. He taught me important lessons, always be curious, love life, your work, and take care of your family. I’ve always enjoyed creating, drawing, being in nature and inventing new recipes with local products and authentic ingredients. My beauty routine reminds me of the aromas of my childhood. In 2015, I choose to guide my work solely towards creation … That’s how CHADO, a contraction of the two first names of my daughter Charlotte-Dolores, is born. I wanted to take care of you, of us, and to accompany you daily in your beauty routine, with an essential moto: we are our choices. I believe the simpler the better and the products I’ve created focus on the essential, easy gestures, warm and reassuring smells and natural ingredients for a true beauty.” — Sylvia Rossel

CHADO, a swiss concept

Sylvia Rossel sources inspiration in nature around her as one would when creating a painting: the strength of slate stone, the unequaled purity of mountains, lakes, water, the gentle beauty and softness of sunsets. But not only… There is also Geneva’s spirit, its personality, its character. A “savoir-vivre”, a soft balance, a harmony. A human-sized city, cradled by the serenity of the Leman Lake, protected by the majestic Alps and softened by the harmonious landscapes around. But also, a cosmopolitan city, ideally situated at the heart of Europe, mixing the best of Luxury, high-technology and Biotechnologies. Geneva is the subtle combination of values of authenticity, secular traditions and innovation. These founding values define CHADO’s DNA. CHADO’s goal is to enable every woman to sublimate their natural beauty with high-quality, innovative, elegant products.<:p>

Eyebrows : give balance to the face

CHADO is born from this firm conviction: Eyes are the window to the soul. Eyebrows, therefore, which frame your eyes and give balance to the face must sublimate your gaze. CHADO offers women the necessary resources to achieve an elegant and natural make-up, enabling them to accentuate their natural assets, thus strengthening their self-confidence. For daily make-up to remain a real moment of pleasure, CHADO offers women a range of dedicated formulas and accessories. Easy to use, they help sublimate their beauty through a natural and elegant make-up. A natural make-up will highlight the face’s assets and focus the attention on the true expression of her inner self.