CHADO, A RESPECTFUL BRAND
“My first years in Geneva were impregnated and inspired by those I love, days, emotions, and smells. My father, chef, made me travel in his pots. He was authentic and true. The love of life, curiosity, love for work and family, he transmitted me his values.
I always liked to create, invent, draw, breathe nature, create new recipes with local products, authentic ingredients. My beauty routines remind me of the smells of my childhood. In 2015, I choose to guide my work solely towards creation … It’s the birth of CHADO, contraction of the two first names of my daughter Charlotte-Dolores.
I wanted to take care of you, of us, and to accompany you daily in your beauty routines, only with the essential: we are our choices. I like simplicity and my creations go to the essentials, easy gestures, warm and reassuring smells, natural ingredients for a beauty in all sincerity.“
— Sylvia Rossel
CHADO, A SWISS CONCEPT
Products are created as a painting and source their inspiration in Nature around them: the strength of slate stone, the unequaled purity of mountains, lakes, water, the gentle beauty and softness of sunsets. But not only…
There is also Geneva’s spirit, its personality, its character. A certain « savoir-vivre », a soft balance, a harmony.
A human-sized city, cradled by the serenity of the Leman Lake, protected by the majestic Alps mountains and softened by the harmonious landscapes around.
But also a cosmopolitan city, ideally situated at the heart of Europe, mixing the best of Luxury, High-technology and Bio-technologies. Geneva is the subtle combination of values of authenticity, secular traditions and innovation.
These founding values define CHADO’s DNA. They aim at every woman who wants to use high-quality, innovative, elegant products, to sublimate their natural beauty.
EYEBROWS : BALANCING THE FACE
Eyes are the reflection of the soul, eyebrows must sublimate it, giving balance to the face.
CHADO is born from this firm conviction.
CHADO offers women the necessary resources to achieve an elegant and natural beauty, enabling them to reveal a more open face in full harmony, thus strengthening their self-confidence.
For daily make-up to remain a real moment of pleasure, CHADO offers women a range of dedicated formulas and accessories. Easy to use, they help sublimate their beauty by a natural and elegant make-up.
A natural make-up will elegantly sublimate a woman’s beauty. It will highlight the face’s assets, focus the attention on beauty, on the true expression of her heart of hearts.