In today’s fast-paced world, the modern beauty consumer is redefining luxury not by abundance, but by intentional simplicity. Gone are the days of overflowing makeup bags and lengthy routines. In their place? A refined, minimalist approach to beauty that values clean ingredients, natural radiance, and intelligent formulations. This movement, known as skinimalism, celebrates skincare and makeup that work in harmony with the skin not against it.
At CHADO Cosmetics, we’ve long believed that less is more especially when less means more efficiency, more performance, and more care. That’s why multifunctional products those hardworking hybrids that combine beauty and skincare benefits are no longer trends, but essentials. They save time, space, and energy, all while nourishing the skin and elevating your everyday routine.
Why This Trend Is Taking Over
According to Croda Beauty, the multifunctional makeup market is set to grow from $0.76 billion in 2022 to $1.32 billion by 2032. A CivicScience report also shows that:
- 40% of women multitask makeup for efficiency,
- 34% use one product in multiple areas (lips + cheeks),
- and 30% want to save money while simplifying their routines.
This shift is more than convenience—it's about intentional, conscious beauty. CHADO’s hybrid formulas support this mindset with clean, cruelty-free, skin-nourishing ingredients.
CHADO’s Multifunctional Heroes
Here’s how CHADO’s product range helps you declutter your makeup bag without compromising on results.
1. Baume Magique - pH Reactive Lip Balm
3-in-1: Lip Balm, Cheek Tint, Eye Tint
This best-selling balm adapts to your skin’s pH to deliver a custom pink tint. It hydrates and adds a natural flush to your lips, cheeks, and eyes - all in one step.
2. Crème Généreuse: 4-in-1 Face Cream
Moisturizer, Primer, Hydrating Mask, Makeup Remover
This rich yet breathable cream simplifies your skincare routine. Whether you need hydration, prep, soothing recovery, or gentle cleansing - this does it all.
3.Multi Function Powder - Skin Perfector & Eyeshadow
2-in-1: Face Powder + Eyeshadow
This Multi Function Powder delivers buildable, breathable coverage for a radiant, flawless complexion. Whether used as a skin-smoothing face powder or a silky eyeshadow, its lightweight finish adapts to any beauty routine.
Why Women Love It
As Business Insider puts it, multifunctional beauty is part of the “three-in-one economy,” where consumers want fewer, smarter products that save time, money, and space -without compromising quality.
Our multifunctional products are designed for the confident, conscious woman who appreciates skin-loving formulas that deliver. Each CHADO product reflects our unwavering values:
- Vegan formulas: no animal by-products, ever.
- Cruelty-free: never tested on animals.
- Clean beauty: free from silicones, parabens, alcohol, and sulfates.
- Swiss innovation: high-performance cosmetics made with precision, quality, and care.
Simplify Your Beauty, Amplify Your Glow
In a world of overflowing beauty shelves and complicated routines, multifunctional makeup is the future. With CHADO’s curated selection of 3-in-1 and 4-in-1 luxury beauty solutions, you can simplify your daily regimen, travel lighter, and embrace a natural, radiant glow without compromise.
